Dr. Irini Pitsaki is a Lecturer (category 407/80) in the Greek University of the Aegean teaching Design Management and Graphic Arts in the Faculty of Product and Systems Design Engineering. Her PhD is on the theme of "Design and Identity Management of Books Series" and concludes with the formulation of a design and strategic brand management model for publishing products. She also holds a D.E.A (MPhil) in “Typographic Revolutions” and a Master Degree on "Publishing", from the University of Barcelona - Spain.